As I Am Argan Born Curly Leave-in Conditioner...
Nourish the look of your natural curls, with the As I Am Argan Born Curly Leave-in Conditioner and Detangler. The lightweight yet sumptuous formula drenches your locks in goodness, with Argan Oil promoting long-lasting softness. Ideal for people that...
As I Am Born Curly Aloe Shampoo and Wash 240ml
Allow the As I Am Born Curly Aloe Shampoo and Wash to help balance the look of your natural curls. The sumptuous shampoo helps to provide a thorough and effective cleanse, without leaving hair stripped of natural, essential oils. A boost of Aloe helps...
As I Am Born Curly Curl Defining Jelly Soft Hold...
Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoiding the risk of any heavy, sticky build-up being left behind. Achieve the look of long-lasting definition, as...
As I Am Born Curly Curly Avocado Shea Cowash Shampoo...
Purify your tresses with the As I Am Born Curly Curly Avocado Shea Cowash Shampoo. The non-foaming formula offers a deep and thorough cleansing experience, without leaving locks stripped of natural, essential oils. Ideal for natural curls, especially...
As I Am Cleansing Pudding Moisturising Cleanser...
Refresh and revitalise curly or coiled hair textures with As I Am Cleansing Pudding Moisturizing Cleanser; a lightweight formula that eliminates impurities and product build-up without stripping moisture. Blended with natural Saw Palmetto, Tangerine...
As I Am CocaShea Whip Styling Cream 227g
Specifically developed for coiled or extremely tight styles, the As I Am CocaShea Whip Styling Cream delivers lightweight hold, superior frizz control and increased manageability. Enriched with moisturising Shea Butter, Coconut Oil and Shikakai Extract,...
As I Am Coconut CoWash Cleansing Conditioner 454g
As I Am Coconut CoWash Cleansing Conditioner 454g is a no suds conditioning cream that is designed to be used on curly and coiled hair, working to gently cleanse the hair and scalp without stripping away vital moisture. Due to its enrichment with powerful...
As I Am Curl Clarity Shampoo 237ml
Refresh and revitalise curly or coiled hair textures with As I Am Curl Clarity Shampoo; a lightweight formula that cleanses the hair and scalp without stripping natural moisture. Utilising Coconut, Amla and Tangerine, the rejuvenating shampoo gently...
As I Am Curling Jelly Coil and Curl Definer 227g
Treat your locks to As I Am's Curling Jelly Coil and Curl Definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturise and improve manageability. Fortified with Aloe Vera, Sugar Beet Root and Vitamin E, the lightweight jelly...
As I Am DoubleButter Daily Moisturiser Cream 227g
Treat coiled and curly hair to As I Am's DoubleButter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa and Shea Butters to soften and smoothen from root to tip. Infused with organic Jojoba and Castor Oils, the lightweight, ultra-hydrating...
As I Am Hydration Elation Intensive Conditioner...
Take care of coils and curls with As I Am Hydration Elation™ Intensive Conditioner; a lightweight, deeply nourishing treatment that works to moisturise and revitalise from root to tip. Harnessing the powers of Coconut Oil, Shea Butter and Vitamin E,...
As I Am Jamaican Black Castor Oil Conditioner
Discover the nourishing powers of ‘JBCO’ – Jamaican Black Castor Oil – with this conditioner from As I Am, a haircare brand that makes products exclusively for curly, coily, kinky and coarse hair types. A multi-tasking formula that strengthens,...
As I Am Jamaican Black Castor Oil CoWash
As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredient Jamaican Black Castor Oil (JBCO) for their new range of haircare treatments. A multi-tasking formula that strengthens,...
As I Am Jamaican Black Castor Oil Curling Crème
Highlighting the powerful effects of Jamaican Black Castor Oil (JBCO), As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable and healthy tresses. A multi-tasking...
As I Am Jamaican Black Castor Oil Leave in Conditioner
As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – shines a spotlight on Jamaican Black Castor Oil for their new haircare range. A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp,...
As I Am Jamaican Black Castor Oil Moisturizing...
Discover the growth-promoting properties of Jamaican Black Castor Oil with the new collection of haircare treatments from As I Am, a beauty brand that caters exclusively to curls, coils and coarse hair types. A powerful ingredient that promotes healthy...
As I Am Jamaican Black Castor Oil Shampoo
Supercharged with Jamaican Black Castor Oil, curly hair-care brand As I Am present a comprehensive range of caring treatments that promote healthy growth and strengthen hair fibres. By increasing blood flow to the scalp, Jamaican Black Castor Oil supplies...
As I Am Jamaican Black Castor Oil Smoothie
A refreshing, nutrient-packed potion that instantly quenches and nourish thirsty hair, As I Am’s Jamaican Black Castor Oil Smoothie is a multi-tasking no-rinse formula that delivers high-definition twists and combats unsightly frizz for a polished finish....
As I Am Jamaican Black Castor Oil Water
Quenching thirsty locks with a few spritzes of immediate, long-lasting hydration, the best-selling Jamaican Black Castor Oil Water from As I Am is clinically-proven to replenish moisture, reduce breakage and improve tensile strength. Enriched with a Nano-Blend...
As I Am Leave-In Conditioner 237ml
Treat coiled and curly hair to the As I Am Leave-In Conditioner; a natural, shine-enhancing formula that works to hydrate, soften and improve manageability from root to tip. Fortified with extracts of Coconut, Green Tea, Amla and Sugar Cane, the lightweight...
As I Am Long and Luxe Conditioner 355ml
Effortlessly detangle curly or coiled hair types with the Long and Luxe Conditioner from As I Am. Infused with a host of beneficial ingredients, including Pomegranate, Passion Fruit and Hydrolysed Lupine Protein, the ultra-hydrating formula restores softness,...