Winner of the Readers' Choice Award 2014 for Best Hair Paste, Baxter of California’s Hard Cream Pomade is an essential styling tool for hair that is longer, medium to thick, wavy/curly or has an undercut style. The pomade provides strong hold using natural ingredients and will leave your hair with a slight shine. It features all the best properties of a styling cream that will leave your hair silky soft with those of a solid balm that will hold your style in place for hours. -MB Directions: Put a fingernail-sized amount of pomade into the palm of your hand and rub hands together to soften. Use more product for increased hold and style. Apply evenly through damp or dry hair. Apply product to damp hair for a wet-look finish. Apply to dry hair for a more natural look with less definition.