Parisian haircare brand Kérastase’s new Genesis range caters to weak, distressed locks prone to hair fall caused by breakage. Combining a comprehensive regime of five treatments to cleanse, condition, protect and strengthen, the products unleash a powerful cocktail of ingredients and technologies engineered to fortify and nourish brittle tresses by reinforcing the hair fibre. Regain that head-turning mane that’s resilient, healthy and silky smooth. Aimed at normal to oily hair types. The Set Contains: Genesis Bain Hydra-Fortifiant Shampoo (250ml) A shampoo specially formulated for those that suffer from weak hair, that helps to strengthen your strands for a healthier appearance. Working to prevent breakage and falling, locks will seem smoother and fuller with up to 80.9% fewer strands being broken and lost. Added Ginger Root, Aquaxyl and Edelweiss Native Cells help to gently cleanse away dirt and build ups whilst encouraging fibres to resist physical damage and tearing. Keeping your scalp clear and feeling healthier, the shampoo provides you with the ideal environment to nurture a shiny head of hair. Genesis Fondant Reinforcateur Conditioner (200ml) An anti-fall, strengthening conditioner is enriched with Ginger Root and Edelweiss Native Cells, reinforcing your hair’s natural resistance to hair fall. A powerful blend of ingredients help to reduce hair fall by up to 97.7%, leaving locks stronger and softer. Genesis Defense Thermique Treatment (150ml) A protective, nourishing product that locks in that enviable healthy appearance. Whether your strands are weak or fall easily, the treatment means your blow drying causes less damage thanks to its protective heat shield. With Aquaxyl, Edelweiss Native Cells and Ginger Root, your hair will receive a burst of up to 88% hydration for a frizz-free look for up to 24 hours. Lightweight, the treatment doesn’t weigh down your strands, keeping your mane full-bodied with plenty of volume. Hair will be more manageable with fewer tangles, making brushing easier and less likely to cause breakage. Genesis Ampoules Cure Fortifiantes Anti-Chute (10 x 60ml) A silky, jelly-like formula that creates a veil of protection against harsh external aggressors, defending against further damage. The capsules utilise the benefits of the Genesis system, a precise cocktail of ingredients renowned for replenishing coarse, weakened hair. The blend is infused with powerful Edelweiss flower extract, renowned for emphasising the look of shinier, healthier hair. Combined with stimulating Ginger Root and invigorating Aminexil, the clever concoction helps to add vibrancy and volume. Genesis Serum Anti-Chute Fortifiant Hair Serum (90ml) To be used daily, this nourishing formula works to increase resilience in weakened, lack-lustre strands, giving the illusion of a fuller, healthy-looking head of hair. A host of beneficial ingredients release ultra-nurturing properties, helping fortify locks from the scalp through to the ends. The expert fusion of Edelweiss Native Cells, Ginger Root and Aminexil combine to fight dryness and improves fibre resistance, in turn contributing to the reduction of hair fall. Strands are left supple, stronger and silky-smooth to touch.