Create fuller, stronger locks with the Bumble and bumble Full Potential Shampoo. This shampoo helps to fortify strands while enhancing a strong and supple appearance. Infused with an expert Hair Preserve Blend™, the formula boasts exfoliating agents that gently lift away dirt, grime and excess product build-up that can clog the pores on the scalp. This helps lay down an optimal foundation for the rise of voluminous, resilient strands. Creatine lends a boosted and rejuvenated finish. Menthol charges scalps with a cool, tingling sensation to ensure a truly invigorating experience. Added UV Absorbers equip the hair with protective qualities, helping to defend against UV damage for healthy-looking tresses that are less prone to breakages when used as part of the brand’s Full Potential Regime*. This Bumble and bumble shampoo foams into a rich, creamy lather, performing a thorough cleanse from root to tip. Hair is left soft, shiny and strong, powered by volume. Paraben-, Phthalates-, Mineral Oils-, Formaldehyde- and Cruelty-free. * After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.